ANALISIS PEMASARAN NANAS (ANANAS COMOSUS L) DI KELURAHAN PAYARAMAN BARAT KECAMATAN PAYARAMAN KABUPATEN OGAN ILIR

RIZAL, AHMAD and Junaidi, Yulian and Yulius, Yulius (2018) ANALISIS PEMASARAN NANAS (ANANAS COMOSUS L) DI KELURAHAN PAYARAMAN BARAT KECAMATAN PAYARAMAN KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study were 1) to describe the marketing channels of pineapple (Ananas comosus L) in the West Payaraman Subdistrict Payaraman District Ogan Ilir Regency, 2) to analyze margin and marketing efficiency pineapple (Ananas comosus L) in the West Payaraman Subdistrict Payaraman District Ogan Ilir Regencyt, 3) Describe the development of marketing strategies pineapple (Ananas comosus L) in the West Payaraman Subdistrict Payaraman District Ogan Ilir Regency. The research was conducted in the West Payaraman Subdistrict Payaraman District Ogan Ilir Regency. Data collection in field conducted in December 2017. The research method used is survey method. Sampling method used was sensus method, by interviewing 30 samples of pineapple farmers and using snowball sampling method for marketing agency interviewed was selected based on pineapple marketing line involved in pineapple marketing activities in West Payaraman Subdistrict Payaraman Subdistrict OganIlir Regency. Based on results research , there are four channel marketing pineapple in Sub West Payaraman are: 1) Farmers → Middleman, 2) Farmers → Consumer, with the level of marketing efficiency of marketing chains meal shorter marketing efficiency levels will be higher. Efficiency level marketing throughout an use marketing margin analysis , farmers share, traders share and profit marketing could visible that channel marketing 2 represents channel the most efficient marketing with the value of marketing margins Rp 0 per piece , percentage farmers share of 100%, percentage traders share by 0% as well profit marketing amount Rp 4.175 per piece. The strategic position of marketing strategies pineapple in the Village West Payaraman Subdistrict is in the region I (Strategy Aggressive) based on the results of SWOT analysis. Inactivities development farming and marketing pineapple in Sub West Payaraman is needed determination strategy priority. Strategies that can do through mix marketing pineapple in West Payaraman Subdistrict is based analysis Analytic Hierarchy Process (AHP) was obtained priority main on mix price / price in do strategy marketing while priority strategies that can do based on internal factors and external factors Pineapple farming in West Payaraman Subdistrict strategy expand and maintainnet work marketis strategy is necessarybe prioritized for develop marketing pineapple in West Payaraman Subdistrict particullary its level farmers .

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	pineapple, marketing efficiency, marketing strategy
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	03 Oct 2019 02:43
Last Modified:	03 Oct 2019 02:43
URI:	http://repository.unsri.ac.id/id/eprint/10074

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