PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI KOTA TANGERANG SELATAN

SABATHINI, GRACIELLA and Nofiawaty, Nofiawaty and Putri, Yulia Hamdaini (2023) PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI KOTA TANGERANG SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to determine the effect of social media marketing on purchasing decisions at Somethinc in SOuth Tangerang City. This research is a quantitative research with survey method. The data used in this research are primary data and secondary data. The sampling technique used was a non-probability technique. Data was collected through a questionnaire distributed online using Google Forms to 100 respondents. This study used decriptive analysis techniques, simultaneous tests (F test), partial tests (T test), and multipale linear regression analysis. The results showed that social media marketing has a significant effevt on purchasing decisions. Content creation, connecting, and community building partially has effect and content sharing partially has no effect on purchasing decisions at Somethinc in South Tangerang City.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pemasaran Media Sosial, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5546-5548.6 Office management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Graciella Sabathini
Date Deposited:	17 May 2023 03:35
Last Modified:	17 May 2023 03:35
URI:	http://repository.unsri.ac.id/id/eprint/103445

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