PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS WEBSITE PADA PT. KEJORA INTI MAS

ARDELLA, CINDY and Ibrahim, Ali (2023) PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT BERBASIS WEBSITE PADA PT. KEJORA INTI MAS. Undergraduate thesis, Sriwijaya University.

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Abstract

PT. Kejora Inti Mas is a company that distributes construction materials. The company carries out conventional business processes, which cause limited interaction between the company and its customers and a limited target market. Therefore, companies need a website that implements a customer relationship management (CRM) strategy in an effort to build good relationships with customers, expand target markets, and increase competitiveness. Implementation of the CRM strategy at PT. Kejora Inti Mas includes implementing Search Engine Optimization (SEO), testimonials, rewards, subscribers, live chat, recommending products, direct integration with WhatsApp chats, email order statuses, and determining shipping costs. System development is carried out using the Rapid Application Development (RAD) method, which has three stages: requirements planning, system design, and implementation.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	WEB SITE, CUSTOMER
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Ms. Cindy Ardella
Date Deposited:	26 May 2023 02:30
Last Modified:	26 May 2023 02:30
URI:	http://repository.unsri.ac.id/id/eprint/105230

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