POLA SALURAN DAN MARJIN PEMASARAN BERAS DI DESA ARISAN MUSI TIMUR KECAMATAN MUARA BELIDA SUMATERA SELATAN

SYAUQI, AMMAR and Bidarti, Agustina (2023) POLA SALURAN DAN MARJIN PEMASARAN BERAS DI DESA ARISAN MUSI TIMUR KECAMATAN MUARA BELIDA SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to: 1) identify patterns of rice marketing channels in Arisan Musi Timur Village, Muara Belida District. 2) Knowing the marketing margin for each rice marketing agent in Arisan Musi Timur Village 3) Analyze the level of efficiency of the rice marketing channel in Arisan Musi Timur Village. The results showed that there were 4 rice commodity marketing channels, with 2 channel’s final product in the form of undried harvested rice grain and 2 channels with rice as final product, namely marketing channel I: farmers – local consumers with the final product of rice and channel II: farmers – industrial consumers with the final product of undried harvested rice grain. Marketing channels I and II are level-zero channels, so there is no marketing margin with a farmer's share of 100% and there are no intermediary marketing institutions. Channel III: farmers – collectors – industrial consumers with a large marketing margin of IDR 848/kg undried harvested rice grain, a farmer's share value of 84.05%, and a marketing cost ratio with a final product value of 8.20%, so that it is categorized as efficient for farmers. Channel IV: farmers – collectors – consumers outside the sub-district with the final product of rice, a marketing margin of IDR 4,031/kg rice, a farmer's share value of 52.58% with marketing efficiency from a comparison of marketing costs, and a final product value of 22.07%, so it is stated that channel III is more efficient than channel IV seen from the ratio of marketing costs.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	eficiency, marketing channels, rice
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Ammar Syauqi
Date Deposited:	26 May 2023 08:04
Last Modified:	26 May 2023 08:04
URI:	http://repository.unsri.ac.id/id/eprint/105379

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