PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR NINJA KAWASAKI (STUDI KASUS KOMUNITAS MOTOR NINJA KAWASAKI PALEMBANG)

NABILA, ANNISA and Nofiawaty, Nofiawaty and Nailis, Welly (2018) PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOTOR NINJA KAWASAKI (STUDI KASUS KOMUNITAS MOTOR NINJA KAWASAKI PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine how much influence the product quality (X1) product features (X2) and product design (X3) on the dependent variable Kawasaki ninja motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbike motorbikes both simultaneously and partially. The technique used in sampling is purposive sampling. The number of samples used in the study were 100 respondents. Instrument Test uses validity and reliability. In conducting the analysis of the test using a significant test of t test (partial) and F test (simultaneous). T test results (partial) and F test (simultaneous) negative Product Quality (X1) variables have a significant effect, variable product features (X2) negative on purchasing decisions and product design (X3) have a positive effect on the purchase of Ninja Kawasaki Motorcycles on Kawasaki Ninja Motorcycles Palembang.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Purchase Decisions, Product Features, Product Design and purchasing decisions.
Subjects: H Social Sciences > HF Commerce > HF1040-1054 Commodities. Commercial products
H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions: Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs Dies Meirita Sari
Date Deposited: 07 Oct 2019 06:23
Last Modified: 07 Oct 2019 06:23
URI: http://repository.unsri.ac.id/id/eprint/10800

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