PENGARUH CITRA MEREK, HARGA DAN KUALITAS TERHADAP KEPUTUSAN KONSUMEN MEMBELI SIM CARD SIMPATI DI KOTA PALEMBANG

AREZDA, ROY DISTHA and Daud, Islahuddin and Nailis, Welly (2018) PENGARUH CITRA MEREK, HARGA DAN KUALITAS TERHADAP KEPUTUSAN KONSUMEN MEMBELI SIM CARD SIMPATI DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is about the influence of Brand Image (brand image), Price and quality to consumer decisions to buy sim card sympathy In Palembang. Telkomsel companies now have to create and set the right marketing strategy, telkomsel products that must be tailored to what is needed and desired by consumers so that companies can compete in the market with different products. The purpose of this study is, to determine the influence of Brand Image (Brand Image), price and quality of consumer decisions to buy Sympathy, the benefits obtained are to increase knowledge and insight in the field of marketing and methods used in this study is a quantitative analysis using multiple linear regression model to find out one of the two dominant variables in influencing consumer buying interest. Data collection was conducted with questionnaires on 100 customers. Test Result t is the value of t arithmetic variable X1 of 2.055> 1,988, with a significance value of 0.043 <0.05. This means there is a significant influence between the variables Brand Image of Consumer Decision Simpati in the city of Palembang. The value of t arithmetic variable X2 amounted to 2.492> 1.988, with a significance value of 0.014 <0.05. This means there is a significant influence between the Price variable on Consumer Decision in the city of Palembang. The value of t arithmetic variable X3 of 2.498> 1.988, with a significance value of 0.016 <0.05. This means there is a significant influence between the variable Quality of Consumer Decision in the city of Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Image, Price, Quality and Consumer Decision
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General) > T325 Trademarks
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	07 Oct 2019 08:05
Last Modified:	07 Oct 2019 08:05
URI:	http://repository.unsri.ac.id/id/eprint/10942

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