STRATEGI HUMAS BANK INDONESIA DALAM PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY BIDANG PENDIDIKAN (Studi Pada Program Beasiswa Di Kantor Perwakilan Bank Indonesia Provinsi Jambi Tahun 2016)

DEFITRICHA, VIVIEN and Alfatih, Andy and Wulantari, Raden Ayu (2018) STRATEGI HUMAS BANK INDONESIA DALAM PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY BIDANG PENDIDIKAN (Studi Pada Program Beasiswa Di Kantor Perwakilan Bank Indonesia Provinsi Jambi Tahun 2016). Undergraduate thesis, Sriwijaya University.

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Abstract

This thesis entitled Strategic Public Relations of Bank Indonesia Against Implementation of Corporate Social Responsibility Field of Education (Study On Scholarship Program At Bank Indonesia Representative Office of Jambi Province Year 2016). This study aims to determine the Bank Indonesia Public Relations Strategy on the implementation of CSR Educational Field Scholarship Program Year 2016. This research is a qualitative descriptive research to describe the public relations strategy BI Province Jambi run by the Communication and Policy Coordination Unit. The data used in the form of primary data and secondary data obtained through observation, interviews, and documentation. This study was analyzed using the theory of public relations strategy according to Cutlip, Center, and Broom. The results showed that public relations strategy BI Jambi Province on Lhe implemenLaLion of CSR in Lhe field of educaLion is running well. In the implementation of the BI scholarship program has implemented various strategies in accordance with the theory used in this study, the identification of problems in the field of education conducted by the BI public relations through various methods, program formulation and program planning conducted public relations BI conducted in accordance with the data collected to further determine the target program , program objectives and program implementation. Stages of action and communication made by BI public relations through various ways and the procurement of activities to the target program that is students and also to the media who become party supporters in this program. The evaluation phase of the program is conducted by BI public relations by conducting a report of responsibility for the implementation of the scholarship program through several evaluation methods.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: strategy, Public Relations, CSR, BI Scholarship
Subjects: Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 08 Oct 2019 01:23
Last Modified: 08 Oct 2019 01:23
URI: http://repository.unsri.ac.id/id/eprint/11002

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