ANALISIS PENGARUH KUALITAS PELAYANAN & HARGA TERHADAP KEPUASAN KONSUMEN LRT DI KOTA PALEMBANG

NADEZHDA Y, MSY ALLMIRA SCHIFRA and Maulana, Ahmad (2023) ANALISIS PENGARUH KUALITAS PELAYANAN & HARGA TERHADAP KEPUASAN KONSUMEN LRT DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to determine the effect of service quality and price on customer satisfaction at LRT in Palembang City. This researchs is quantitative research with survey method. The data used in this researchs is primary data. The sampling technique used was a non-probability sampling technique. Data was collected through a questionnaire distributed online using Microsoft Forms to qualified 100 respondents. This study used descriptive analysis techniques, simultaneous tests and partial test, and multiple linear regression analysis. The results showed that service quality and price have significant effects on customer satisfaction both simultaneously and partially. Service quality has a dominant impact on customer satiscation of LRT in Palembang City.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	SERVICE QUALITY
Subjects:	H Social Sciences > HB Economic Theory > HB131-147 Methodology H Social Sciences > HE Transportation and Communications > HE1001-5600 Railroads. Rapid transit systems
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Ms Msy Allmira Schifra Nadezhda Y
Date Deposited:	22 Jun 2023 02:56
Last Modified:	22 Jun 2023 02:56
URI:	http://repository.unsri.ac.id/id/eprint/112627

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