PENGARUH SOSIAL MEDIA TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN AYAM GEPREK BU ELLY CABANG 26 ILIR DI KOTA PALEMBANG

ANJLI, NAJLA FIRYAL and Nofiawaty, Nofiawaty and Yunita, Dessy (2023) PENGARUH SOSIAL MEDIA TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN AYAM GEPREK BU ELLY CABANG 26 ILIR DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of social media on consumer buying interest at Bu Elly's Geprek Chicken Restaurant Branch 26 Ilir in Palembang City. This research is a quantitative research with a questionnaire as primary data. The sample in this study was 100 respondents using a non-probability sampling technique. The analysis used in this study are a partial test, simultaneous test, multiple linear regression, and test the coefficient of determination. The results showed that social media has a significant effect simultaneously and partially on consumer buying interest at Bu Elly's Geprek Chicken Restaurant Branch 26 Ilir in Palembang City. The results of multiple linear regression tests show that connection has a dominant influence on consumer buying interest.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	sosial media, minat beli
Subjects:	H Social Sciences > HF Commerce > HF5546-5548.6 Office management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Najla Firyal Anjli
Date Deposited:	22 Jun 2023 02:49
Last Modified:	22 Jun 2023 02:49
URI:	http://repository.unsri.ac.id/id/eprint/112735

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