PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI (STUDI PADA MASYARAKAT KOTA PALEMBANG)

ZULKARNAIN, BUNGA YUZA and Yuliani, Yuliani and Raneo, Agung Putra (2023) PENGARUH LITERASI KEUANGAN DAN PERILAKU KEUANGAN TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI (STUDI PADA MASYARAKAT KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze and measure the effect of financial literacy and financial behavior on Palembang society investment decision. The type of research used is quantitative research. Types and sources of data used are primary data, namely data collected and processed from the object itself. The population in this study were 100 people with the sample technique used was purposive random sampling using the Slovin formula. Data were collected using a questionnaire method through a google form. The data analysis technique used in this research is PLS (Partial Least Square) with the help of Smart PLS 3.0. software. These results indicate that financial literacy and financial behavior have a positive effect on investment decision.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Financial literacy, Financial Behaviour and Investment Decision
Subjects:	H Social Sciences > HB Economic Theory > HB71-74 Economics as a science. Relation to other subjects
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Bunga Yuza Zulkarnain
Date Deposited:	14 Jul 2023 04:11
Last Modified:	14 Jul 2023 04:11
URI:	http://repository.unsri.ac.id/id/eprint/116562

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