PENGARUH EMPLOYER BRANDING TERHADAP ATRAKTIVITAS KARYAWAN PT APLIKASI KARYA ANAK BANGSA (GO-JEK)

AR-RAHMA, SITI AISYAH and Karimudin, Yos (2023) PENGARUH EMPLOYER BRANDING TERHADAP ATRAKTIVITAS KARYAWAN PT APLIKASI KARYA ANAK BANGSA (GO-JEK). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of employer branding on employee atractiveness for PT Aplikasi Karya Anak Bangsa (GO-JEK). The type of research used is quantitative descriptive research. Data collection methods in this study using a questionnaire, samples taken as many as 100 people using the purvosive salmpling method. The analysis technique used is simple linear regression analysis. Based on the results of the study it can be concluded that employer branding has a significant effect on employee atractiveness for PT Aplikasi Karya Anak Bangsa (GO-JEK).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Employer Branding, Atraktivitas Karyawan
Subjects:	H Social Sciences > HF Commerce > HF5546-5548.6 Office management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Siti Aisyah Ar Rahma
Date Deposited:	18 Jul 2023 02:35
Last Modified:	18 Jul 2023 02:35
URI:	http://repository.unsri.ac.id/id/eprint/117949

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