STRATEGI MARK UP PRICING DAN KEUNTUNGAN USAHA KECIL BAKSO DI KOTA PRABUMULIH

SARI, WINDA and Asngari, Imam and Mukhlis, Mukhlis (2023) STRATEGI MARK UP PRICING DAN KEUNTUNGAN USAHA KECIL BAKSO DI KOTA PRABUMULIH. Undergraduate thesis, Sriwijaya Univercity.

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Abstract

This study aims to carry out an analysis related to the pricing strategy using the mark up pricing method and an analysis of the level of profit earned by small meatball businesses in Prabumulih Timur District, Prabumulih City. One of the problems that can arise in Micro, Small and Medium Enterprises is regarding the determination of the selling price. Determination of the selling price can be done using the Mark Up Pricing method. The samples in this study were 25 meatball businesses in 3 sub-districts of Prabumulih city. Data collection techniques were carried out through field survey techniques in the form of direct questionnaire distribution techniques. Based on the results of the research that has been done, it is known that the average mark-up value for meatballs in the city of Prabumulih reaches 132 percent. There are 19 meatball businesses that have a mark-up rate of more than 100 percent, and only 6 meatball businesses that have a mark-up rate below 100 percent. In addition, the results of the analysis also show that from October to December 2022 the profit increases every month.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Mark Up, Keuntungan, Usaha Bakso, Harga Jual, Usaha Kecil
Subjects:	T Technology > T Technology (General) > T1-995 Technology (General)
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Winda Sari
Date Deposited:	21 Jul 2023 07:24
Last Modified:	21 Jul 2023 07:24
URI:	http://repository.unsri.ac.id/id/eprint/118548

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