PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI ROTI DI PALEMBANG

WIBOWO, MENTARI BRILLIAN PUTRI and Maulana, Ahmad (2023) PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI ROTI DI PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of brand awareness and product quality on the purchase intention of Sari Roti products in Palembang. The research method used is a quantitative method. The data used in this research is primary data. The sampling method uses the Lemeshow formula. The population in this study were consumers of Sari Roti in Palembang City and from the results of the calculation the number of samples was found to be 100 people. Based on the results of data analysis, it is known that brand awareness and product quality affect the intention to buy cider bakery products in Palembang. Thus the hypothesis is accepted Keywords: brand awareness, product quality, purchase intention

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Awareness, Kualitas Produk, dan Minat Beli
Subjects:	H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mentari Brillian Putri Wibowo
Date Deposited:	20 Jul 2023 08:12
Last Modified:	20 Jul 2023 08:12
URI:	http://repository.unsri.ac.id/id/eprint/119084

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