ANALISIS PENDAPATAN DAN STRATEGI PEMASARAN KOPI BUBUK CAP BOLA DUNIA DI MUARA ENIM

SITUMORANG, WOLTER BONA and Wildayana, Elisa and Rosana, Elly (2018) ANALISIS PENDAPATAN DAN STRATEGI PEMASARAN KOPI BUBUK CAP BOLA DUNIA DI MUARA ENIM. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this research is to: 1. Describe the processing on the business of coffee powder Cap Bola Dunia. 2. Analyzing the marketing strategy of the coffee powder sales business using SWOT matrix analysis determines the right marketing strategy to minimize weaknesses, threats and strengths to take advantage of opportunities. 3. Analyzing the income earned by the stamp Bola Dunia coffee maker in Muara Enim. This research was conducted Muara Enim sub-district Muara Enim District, South Sumatera Province. The determination of this industrial undertaking is purposive with the consideration that the industry has long been established and is a well developed and well-developed coffee business in Muara Enim Sub-district. This research was conducted in October 2017. The research method used is case study method (case study). The data used are primary data and secondary data. Primary data obtained through direct interviews in the field. While the secondary data obtained from the office or related institutions. The results of this study indicate that the process of processing coffee beans into coffee powder in the business of Cap Bola Dunia. The stages of coffee making powder as follows: Sorting coffee beans, penyangraian coffee beans, roasted seeds refrigeration, grinding roasted seeds, packaging coffee powder using plastic packaging and paper. Entrepreneurs of ground bell powder coffee in Muara Enim use two marketing strategies namely marketing mix and SWOT, in the SWOT there are four strategies: stategy SO, strategy WO, strategy ST, and strategy WT. Within one month of Cap Bola Dunia coffee earned Rp.75.328.726,50. The raw material used in a month is 3,200 kilograms.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	processing, marketing strategy, income
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	17 Oct 2019 08:24
Last Modified:	17 Oct 2019 08:24
URI:	http://repository.unsri.ac.id/id/eprint/11915

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