STRATEGI BRAND JOURNALISM PADA HUMAS PT PERTAMINA RU-III PLAJU MELALUI PUBLIKASI INSTAGRAM

LOURENZA, CLARA LITA and Nomaini, Faisal and Andarini, Rindang Senja (2023) STRATEGI BRAND JOURNALISM PADA HUMAS PT PERTAMINA RU-III PLAJU MELALUI PUBLIKASI INSTAGRAM. Undergraduate thesis, Sriwijaya University.

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Abstract

This research will discuss how to implement brand journalism strategy in a state-owned company, PT Pertamina RU III Plaju. The company is the oldest oil refinery industry in Indonesia. Its role for national energy security is so very important even today. PT Pertamina RU III Plaju is located on Jl. Banyan No. 1 Kel. Komperta, Kec. Plaju, Palembang City, South Sumatra. This study will use a descriptive-qualitative research method by conducting semi- structured in-depth interviews with PT Pertamina RU III Plaju Public Relations which has an important role in content production and publication activities. The results in this study are the stages in implementing the brand journalism strategy implemented by PT Pertamina RU III Plaju includes setting target audiences, setting business goals in producing content, setting stages for content creation, establishing standardization of writing techniques, and determining the use of social media. The recommendation in this research is that there is a need to analyze trends before producing content so that content posted through PT Pertamina RU III Plaju's Instagram social media can reach a wider account. Keyword : Brand Journalism, Content Marketing, Instagram

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Journalism, Content Marketing, Instagram
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN4699-5650 Journalism. The periodical press, etc.
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Clara Lita Lourenza
Date Deposited:	21 Jul 2023 03:49
Last Modified:	21 Jul 2023 03:49
URI:	http://repository.unsri.ac.id/id/eprint/119510

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