STRATEGI HUMAS PT. KERETA API INDONESIA (PERSERO) DIVRE III PALEMBANG DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY

IBRAHIM, FADEL MOCHAMMAD and Hapsari, Dyah and Wulantari, Raden Ayu (2018) STRATEGI HUMAS PT. KERETA API INDONESIA (PERSERO) DIVRE III PALEMBANG DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI PROGRAM CORPORATE SOCIAL RESPONSIBILITY. Undergraduate thesis, Sriwijaya University.

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Abstract

Skripsi ini dibuat untuk bertujuan mengetahui bagaimana strategi Humas PT KAI Divre Palembang dalam membangun citra positif di masyarakat.penelitian ini mengaplikasikan teori strategi Humas menurut Cutlip,Center Dan Broom, dimana Humas dalam tugasnya tidak hanya melakukan komunikasi saja tetapi juga memperhatikan strategi yang akan digunakan agar dapat mencapai tujuan yang ditentukan.Penelitian ini bertujuan untuk mengdeskripsikan strategi Humas dalam membangun citra positif berdasarkan elemen-elemen strategi Humas menurut Cutlip,Center Dan Broom yaitu menemukan fakta, perencanaan, mengkomunikasikan dan mengevaluasi Kata

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Strategi Humas, membangun citra positif , PT KAI Divre Palembang
Subjects: Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 18 Oct 2019 03:39
Last Modified: 18 Oct 2019 03:39
URI: http://repository.unsri.ac.id/id/eprint/11986

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