STRATEGI KOMUNIKASI DIVISI COMMUNICATIONS AND RELATIONS PERTAMINA REFINERY UNIT III PLAJU (STUDI TERHADAP PELAKSANAAN PROGRAM CSR DIBIDANG PENGOLAHAN SAMPAH)

ADINDA, TANIA DWI and Alfatih, Andy and Meilinda, Nurly (2018) STRATEGI KOMUNIKASI DIVISI COMMUNICATIONS AND RELATIONS PERTAMINA REFINERY UNIT III PLAJU (STUDI TERHADAP PELAKSANAAN PROGRAM CSR DIBIDANG PENGOLAHAN SAMPAH). Undergraduate thesis, Sriwijaya University.

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Abstract

Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi divisi Communications and Relations Pertamina Refinery Unit III Plaju Palembang dalam pelaksanaan program CSR dibidang pengolahan sampah. Penelitian ini merupakan jenis penelitian deskriptif dengan pendekatan kualitatif. Penelitian ini menggunakan teknik pengumpulan data berupa observasi, wawancara mendalam dan dokumen sebagai data pendukung. Berdasarkan hasil penelitian, diketahui bahwa strategi komunikasi divisi Communications and Relations Pertamina RU III dalam pelaksanaan program CSR menghasilkan : 1) to secure understanding, atau adanya pemahaman pesan atas apa yang disampaikan oleh Pihak Pertamina RU III kepada Masyarakat. 2) to establish acceptance atau adanya penerimaan terhadap pesan ditunjukkan dengan antusias masyarakat yang tinggi terhadap pesan yang disampaikan. 3) to motivate action atau memunculkan motivasi untuk melakukan sesuatu, pesan yang disampaikan mampu mendorong masyarakat melakukan pergerakan untuk permasalahan yang dihadapi masyarakat itu sendiri.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: To Secure Understanding, To Establish Acceptance, To Motivate
Subjects: Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 18 Oct 2019 04:57
Last Modified: 18 Oct 2019 04:57
URI: http://repository.unsri.ac.id/id/eprint/12028

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