MANAJEMEN HUMAS (Studi Pada Direktorat Jenderal Kekayaan Intelektual Kementerian Hukum Dan HAM RI Dalam Meningkatkan Pelayanan Publik Di Bidang Merek)

RAHMAINI, RISTA and Hapsari, Dyah and Handoko, Adi Inggit (2018) MANAJEMEN HUMAS (Studi Pada Direktorat Jenderal Kekayaan Intelektual Kementerian Hukum Dan HAM RI Dalam Meningkatkan Pelayanan Publik Di Bidang Merek). Undergraduate thesis, Sriwijaya University.

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Abstract

Rista Rahmaini, Public Relations Management (Stady At The Directorate General Of Intellectual Property, Ministry of Law and Human Rigbts In Improving Public Services In The Trademark Field). This research was motivated by the delay in responding to public services in the DGIP (Directorate General of Intellectual Property) in the period of 2017. This condition turned out to be in line with the data which states that the management in the DGIP (Directorate General of Intellectual Property) public relations there are still some obstacles experienced. This thesis aims to find out how the DGIP (Directorate General of Intellectual Property) public relations management in improving public services in the fie ld of Trademark. This study uses a qualitative descriptive research method with a type of descriptive research. The focus of this research is to consist of Planning, Organizing, Coordinating, Communicating, Implementing, Monitoring, Evaluating, and Modifying. Data obtained through primary data by in-depth interviews with the Head of Administration and Public Relations Subdivision, Head of Public Relations and secondaJ'y data through the Intellectual Property Booklet, DGIP (Directorate G~neral of Intellectual Property) Public Relations Annual Work Program Report and DGIP (Directorate General Intellectual Property) public relations documentation. Based 'lfn the results of the analysis and research in the field, it can be concluded that the Public Relations management of the Directorate General oflntellectual Property in Improving Public Services in the field of Brands is not good, because according to the data obtained shows that the conditions in the public relations of DGIP (Directorate General of Intellectual Property) with the inability of some of the vision and mission that have been created, the lack of careful planning for the constraints faced or the A / B plan, inadequate HR (Human Resources) and the lack of budget funds obtained by DGIP (Directorate General oflntellectual Property) public relations, this shows that the management is still weak in the public relations of DGIP (Directorate General oflntellectual Property).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Public Relations, Public Relations Management, lntellectaal Property.
Subjects:	Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Mrs Sri Astuti
Date Deposited:	21 Oct 2019 03:28
Last Modified:	21 Oct 2019 03:28
URI:	http://repository.unsri.ac.id/id/eprint/12156

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