STRATEGI GASTRODIPLOMASI INDONESIA DALAM MENINGKATKAN BRAND AWARENESS BANGSA MELALUI PROGRAM INDONESIA SPICE UP THE WORLD

DARI, SRI BUNAIYAH WULAN and Nadjib, H.Abdul and Aulia, Nurul (2023) STRATEGI GASTRODIPLOMASI INDONESIA DALAM MENINGKATKAN BRAND AWARENESS BANGSA MELALUI PROGRAM INDONESIA SPICE UP THE WORLD. Undergraduate thesis, Sriwijaya University.

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Abstract

Indonesia Spice Up the World dibentuk atas dasar melihat fakta bahwa rempah dan bumbu Indonesia masih kurang dikenal di dunia internasional. Penelitian ini dianalisis menggunakan teori Mapping and Comparing the Gastrodiplomacy Strategys oleh Juyan Zhang yang terdiri dari 6 komponen yaitu, Gastrodiplomacy Campaign, Product Marketing Strategy, Food Events Strategy, Coalition-building Strategy, Media Relation Strategy, dan Education Strategy. Menggunakan data primer yang bersumber pada wawancara dan data sekunder yang diperoleh secara tidak langsung atau melalui dokumen-dokumen, artikel, jurnal, laporan, serta website-website resmi pemerintah. Hasil dari penelitian ini melalui 6 komponen Mapping and Comparing the Gastrodiplomacy Strategys telah membuktikan bahwa Indonesia telah melakukan gastrodiplomasi melalui rempah dan bumbu nusantara, penciptaan restoran Indonesia di belahan dunia dan peningkatan ekspor. Hal ini telah mencapai brand awareness bangsa untuk negara Indonesia di mata internasional.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Indonesia Spice Up the World, Gastrodiplomasi, Brand Awareness, Indonesia
Subjects:	J Political Science > JZ International relations J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Sri Bunaiyah Wulan Dari
Date Deposited:	28 Jul 2023 08:12
Last Modified:	28 Jul 2023 08:12
URI:	http://repository.unsri.ac.id/id/eprint/123501

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