MENINGKATKAN KUNJUNGAN WISATA ALAM DI DESA BELITAR SEBERANG MELALUI STRATEGI KOMUNIKASI PARIWISATA PADA ORGANISASI POKDARWIS

YOUVITHA, ELLA and Pratiwi, Miftha (2023) MENINGKATKAN KUNJUNGAN WISATA ALAM DI DESA BELITAR SEBERANG MELALUI STRATEGI KOMUNIKASI PARIWISATA PADA ORGANISASI POKDARWIS. Undergraduate thesis, Sriwijaya University.

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Abstract

Tri Sakti Waterfall is the highest waterfall in Bengkulu Province which is located in Belitar Seberang Village, Sindang Kelingi District, Rejang Lebong Regency. This nature tourism has just been published and is still in the process of being introduced to attract tourists to visit, in this process an appropriate tourism communication strategy is needed in achieving its tourist targets. The tourism communication activities carried out by the Pokdarwis Organization are implementing the stages of the Branding Destination Theory (Bungin, 2017), this study uses descriptive qualitative research methods to find out how the tourism communication strategy is carried out by the Pokdarwis Organization. Data collection techniques in this study are through in-depth interviews, observation, and documentation. The results of this study are that the manager has implemented the Destination Branding Theory which can be said to be successful as marked by increasing the number of tourists visiting the natural tourism village of Belitar Seberang. Keywords: Tourism Communication Strategy, Nature Tourism, Belitar Seberang Village

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Pariwisata, Wisata Alam, Desa Belitar Seberang
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN50-995 By region or country
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Ella Youvitha
Date Deposited:	02 Aug 2023 01:37
Last Modified:	02 Aug 2023 01:37
URI:	http://repository.unsri.ac.id/id/eprint/123562

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