PENGARUH KUALITAS PELAYANAN, PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN SEMEN BATURAJA

RINALDI, RICKY and Wahab, Zakaria and Sulastri, Sulastri (2022) PENGARUH KUALITAS PELAYANAN, PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN SEMEN BATURAJA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study means to decide the impact of administration quality, advancement, and cost on consumer loyalty of Semen Baturaja. The populace in this study were all building material shops in the Palembang region, with upwards of 535 structure shops in 2022. The example utilized in this study was 100 respondents who were customers of building shops in the Palembang region who bought Semen Baturaja in 2022 utilizing a straightforward irregular examining method. The numerous straight relapse investigation results show that help quality, advancement, and cost decidedly and fundamentally influence consumer loyalty at Semen Baturaja. Quality of service, apart from direct telephone calls and WhatsApps and Tokopedia, it is better if PT Semen Baturaja (Persero), Tbk also provides ordering services through more diverse e-commerce services. Promotion, PT Semen Baturaja (Persero), Tbk should not only give gifts to consumers who buy cement in large quantities but also give gifts to consumers who make small quantities even though the gifts given are not too expensive, such as gifts of tools. Construction support (plastic buckets, cement spoons, etc.). Price, with the high level of competition due to the large number of cement competitors who provide lower prices, it is recommended that an evaluation of price adjustments be carried out, supported by the provision of sales programs that can have a direct impact on consumers such as giving discounts and direct gifts in the form of coupons or shopping vouchers. Keywords: Service Quality, Promotion, Price, Customer Satisfaction

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kualitas Pelayanan, Promosi, Harga, Kepuasan Pelanggan
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory > HB221-236 Price H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61101-Management Business and Administration (S2)
Depositing User:	Ricky Rinaldi
Date Deposited:	03 Aug 2023 01:33
Last Modified:	03 Aug 2023 01:33
URI:	http://repository.unsri.ac.id/id/eprint/125058

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