PERAN HUMAS PT. PUSRI PALEMBANG DALAM MENJALIN HUBUNGAN BAIK DENGAN PEMERINTAH PROVINSI SUMATERA SELATAN

Hakim, Arif Rahman and Mahriani, Retna and Malinda, Febrimarani (2018) PERAN HUMAS PT. PUSRI PALEMBANG DALAM MENJALIN HUBUNGAN BAIK DENGAN PEMERINTAH PROVINSI SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to determine the role of Public Relations PT. Pusri Palembang in establishing good relations with the Government of South Sumatera Province. This research is a descriptive research with qualitative approach. This study uses data collection techniques such as observation, in-depth interviews and documents as supporting data. Based on the results of research, it is known that the role of public relations PT. Pusri Palembang in establishing good relations with the Government of South Sumatera Province is : 1) The role of public relations as a communicator is realized by communicating well with the Government of South Sumatera Province, has a communication media with the Government of South Sumatera Province through letters and online media such as email, whatsapp and other social media, and convey information to the Government of South Sumatera Province through meetings and manage information related to the Government of South Sumatra Province. 2) The role of public relations as a relationship is done through a formal approach and an informal approach to foster good relations with the Government of South Sumatera Province. 3)The role of public relations as a backup management is done by using 4 stages of management function in the organization that is planning, organizing, implementation, and supervision. 4) The role of public relations as corporate image is done with PR campaign and personal approach with the Government of South Sumatra Province. Public relations campaigns such as promotions and publications

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: The Role of Public Relations,Establish Good Relations,Government Relations
Subjects: Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 22 Oct 2019 06:57
Last Modified: 22 Oct 2019 08:15
URI: http://repository.unsri.ac.id/id/eprint/12509

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