EFISIENSI SALURAN PEMASARAN KARET DI KELURAHAN PAYARAMAN TIMUR KECAMATAN PAYARAMAN KABUPATEN OGAN ILIR

MURDYATNA, M ARIQ HAIKAL AZIIZ and Wildayana, Elisa (2023) EFISIENSI SALURAN PEMASARAN KARET DI KELURAHAN PAYARAMAN TIMUR KECAMATAN PAYARAMAN KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

The aims of this study were (1) to describe the rubber marketing channel in Payaraman Timur Village, Payaraman District, Ogan Ilir Regency, (2) to analyze the size of the margin for rubber in Payaraman Timur Village, Payaraman District, Ogan Ilir Regency, and (3) to analyze the marketing efficiency of rubber in Payaraman Village. Timur Payaraman District, Ogan Ilir Regency. This research was carried out starting in January 2023 in Payaraman Timur Village, Payaraman District. The research method used is survey method, while the sampling method used is simple random sampling method. The data collected in this study consisted of primary data and secondary data. The results of this study are (1) The rubber marketing channel that occurs in Payaraman Timur Village, namely farmers selling processed rubber products to collectors and then collectors selling processed products to factories, (2) the highest marketing margin is at trader level IV amounting to IDR 3,200, (3) The most efficient marketing agency is collectors II which has an efficiency value of 3.11%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Marketing channels, marketing margins, marketing efficiency
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	M Ariq Haikal Aziiz Murdyatna
Date Deposited:	03 Aug 2023 04:01
Last Modified:	03 Aug 2023 04:01
URI:	http://repository.unsri.ac.id/id/eprint/125370

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