ANALISIS SALURAN PEMASARAN DAN MARGIN PEMASARAN USAHATANI PADI RAWA LEBAK DI DESA SUNGAI ROTAN KECAMATAN RANTAU PANJANG KABUPATEN OGAN ILIR

NOVEALDI, DELVIN YORI and Mulyana, Eka (2023) ANALISIS SALURAN PEMASARAN DAN MARGIN PEMASARAN USAHATANI PADI RAWA LEBAK DI DESA SUNGAI ROTAN KECAMATAN RANTAU PANJANG KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

There are variations in the marketing channels used by swamp lebak rice farmers in Sungai Rotan Village. Some farmers sell directly to consumers, while others use intermediaries such as local traders or marketing agencies. This study aims to: 1) identify patterns of rice marketing channels inSungai Rotan Village, Rantau Panjang District. 2) Knowing the marketing margin for each rice marketing agent in Sungai Rotan Village 3) Analyzethe level of efficiency of the rice and GKP marketing channel in Sungai Rotan Village. The research location is in Sungai Rotan Village, Rantau Panjang District, Ogan Ilir Regency, South Sumatra Province. Site selection was carried out deliberately based on the area of agricultural land in Ogan Ilir Regency and the results of discussions with research partners and supervisors. Data collection was carried out from May to June using field survey research methods, including questionnaires and interviews with related respondents. The sampling method was carried out randomly (simple random sampling) and by snowball sampling to identify rice commodity marketing actors. The number of respondents was 30 rice farmers and 3 collectors in Sungai Rotan Village. This study collected both primary and secondary data. The results showed that there were 3 rice commodity marketing channels, with 2 channel’s final product in the form of undried harvested rice grain and 1 channels with rice as final product, namely marketing channel I: farmers – industrial consumers with the final product of undried harvested rice grain and channel. Marketing channels I are level-zero channels, so there is no marketing margin with a farmer's share of 100% and there are no intermediary marketing institutions. Channel II: farmers – collectors – industrial consumers with a large marketing margin of IDR 1.204/kg undried harvested rice grain, a farmer's share value of 77.98%, and a marketing cost ratio with a final product value of 3.89%, so that it is categorized as efficient for farmers. Channel III: farmers – collectors – consumers outside the sub-districtwith the final product of rice, a marketing margin of IDR 4.237/kg rice, a farmer's share value of 50.15% with marketing efficiency from a comparison of marketing costs, and a final product value of 15.22%, so it is stated that channel II is more efficient than channel III seen from the ratio of marketing costs. Keywords: efficiency, marketing flow, marketing margin

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Alur Pemasaran, Efisiensi, Margin Pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Delvin Yori Novealdi
Date Deposited:	10 Aug 2023 03:31
Last Modified:	10 Aug 2023 03:31
URI:	http://repository.unsri.ac.id/id/eprint/126833

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