HUBUNGAN ANTARA HARGA DIRI DENGAN IMPULSIVE BUYING PADA PENGGUNA PAYLATER

ASHARI, ANDI FIRHAN and Appulembang, Yeni Anna and Anggraini, Dewi (2023) HUBUNGAN ANTARA HARGA DIRI DENGAN IMPULSIVE BUYING PADA PENGGUNA PAYLATER. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study was to determine the relationship between self-esteem and impulsive buying on paylater user. This study hypothesizes that there is a negative relationship between self-esteem and impulsive buying. The population of this study are 205 paylater user in Indonesia. The sampling technique used was purposive sampling. Impulsive buying scale constructed by Rook (1987) and self-esteem scale constructed by Coopersmith (1967). Hypothesis testing was conducted using pearson’s product moment correlation analysis. The correlation of pearson’s product moment shows the value of r = -0,246 with p value = 0.000 (p<0.05). This suggests that there is a negative relationship between self-esteem and impulsive buying. Thus, the proposed hypothesis is accepted.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Impulsive Buying, Harga Diri, Pengguna Paylater
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Andi Firhan Ashari
Date Deposited:	14 Aug 2023 06:41
Last Modified:	14 Aug 2023 06:41
URI:	http://repository.unsri.ac.id/id/eprint/127135

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