PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA PELAYANAN TERHADAP KEPUASAN PASIEN DI RUANG RAWAT INAP RUMAH SAKIT HERMINA PALEMBANG

MARDHIAH, NABILA PRATIWI and Widiyanti, Marlina and Shihab, Muchsin Saggaf (2023) PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA PELAYANAN TERHADAP KEPUASAN PASIEN DI RUANG RAWAT INAP RUMAH SAKIT HERMINA PALEMBANG. Masters thesis, Sriwijaya University.

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Abstract

This study was conducted to determine the effect of service quality and perceived service prices on patient satisfaction in the inpatient room of the Hermina Hospital Palembang. Hermina Hospital Palembang. The population in this study were inpatients Hermina Hospital Palembang for the period March 2022 to March 2023, totaling 10,670 patients. which amounted to 10,670 patients. Based on the sample calculation, the sample that Based on the sample calculation, the sample to be used in this study is 122 respondents who are patients patients at Hermina Hospital Palembang for the period March 2022 to March 2023 who were informed through March 2023 who were informed by telephone, WhatsApp or direct visit by distributing questionnaires through google form using by distributing questionnaires via google form using the purposeful sampling technique. The results of multiple linear analysis show that quality of service and perceived price of service have a positive and significant effect on patient satisfaction, on patient satisfaction. The results of this study are expected, Hermina Hospital Palembang can evaluate the avoidance of not being able to provide service faster patient payments related to service quality. Price perception, it is hoped that an evaluation can be carried out with the price offered. Management needs to conduct research in determining prices with existing hospital competitors, especially in the Palembang area, existing hospitals, especially in the Palembang area.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Kualitas Pelayanan, Persepsi Harga, Kepuasan Pasien
Subjects: H Social Sciences > HB Economic Theory > HB221-236 Price
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions: 01-Faculty of Economics > 61101-Management Business and Administration (S2)
Depositing User: Nabila Pratiwy Mardhiah
Date Deposited: 22 Aug 2023 06:29
Last Modified: 22 Aug 2023 06:29
URI: http://repository.unsri.ac.id/id/eprint/127690

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