PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BANK SUMSEL BABEL SYARIAH KANTOR KAS BALAYUDHA PALEMBANG

DHIYA'ULHAQ, MUHAMMAD DAFFA and Nofiawaty, Nofiawaty (2023) PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BANK SUMSEL BABEL SYARIAH KANTOR KAS BALAYUDHA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the Quality of Service on Customer Satisfaction of Bank Sumsel Babel Syariah Balayudha Palembang Cash Office. The population in this study were 100 customers of Bank Sumsel Babel Syariah Palembang Balayudha Cash Office. The data collection method used in the study was obtained from a questionnaire. The sampling technique for this study used a purposive sampling technique. Data processing in this study used the SPSS version 16 program. The analysis technique uses the T test, F test, and Multiple Linear Regression Analysis. The results showed that the variable Service Quality consisting of Tangible, Reliability, Responsiveness, Assurance and Emphaty had a significant effect on Customer Satisfaction of Bank Sumsel Babel Syariah Balayudha Cash Office Palembang. The Empathy variable is the most dominant variable in Service Quality on Customer Satisfaction.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kualitas Pelayanan, Kepuasan Nasabah
Subjects: H Social Sciences > HF Commerce > HF5428-5429.6 Retail trade
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Muhammad Daffa Dhiya’ulhaq
Date Deposited: 28 Aug 2023 01:58
Last Modified: 28 Aug 2023 01:58
URI: http://repository.unsri.ac.id/id/eprint/127874

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