AKTIVITAS HUMAS DALAM MENJAGA REPUTASI PERUSAHAAN (STUDI PADA HUMASDA PT KERETA API INDONESIA (PERSERO) DIVRE III PALEMBANG)

HANDAYANI, PUTRI SYAMSIAH and Alfatih, Andy and Meilinda, Nurly (2018) AKTIVITAS HUMAS DALAM MENJAGA REPUTASI PERUSAHAAN (STUDI PADA HUMASDA PT KERETA API INDONESIA (PERSERO) DIVRE III PALEMBANG). Undergraduate thesis, Sriwijaya University.

Preview	Text RAMA_70201_07031181419009_0024126003_0014059002_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (805kB) | Preview
	Text RAMA_70201_07031181419009_0024126003_0014059002_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (397kB) | Request a copy
	Text RAMA_70201_07031181419009_0024126003_0014059002_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (138kB) | Request a copy
	Text RAMA_70201_07031181419009_0024126003_0014059002_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (781kB) | Request a copy
	Text RAMA_70201_07031181419009_0024126003_0014059002_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (851kB) | Request a copy
	Text RAMA_70201_07031181419009_0024126003_0014059002_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (101kB) | Request a copy
	Text RAMA_70201_07031181419009_0024126003_0014059002_07.ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (160kB) | Request a copy
	Text RAMA_70201_07031181419009_0024126003_0014059002_08.lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This study discusses the Activities of Public Relations In Maintaining Corporate Reputation (Study on Humasda PT Kereta Api Indonesia (Persero) Divre III Palembang). The purpose of this study is to know how Public Relations Activities In Maintaining Corporate Reputation (Study on Humasda PT Kereta Api Indonesia (Persero) Divre III Palembang). This research uses descriptive qualitative research method with descriptive research type. The type of data used is primary data and secondary data. Data collection techniques used in-depth interviews, observation, and documentation studies. This research applies the theory proposed by Djoko Wijono, 2007 which formulates five categories of Public Relations Activities in Maintaining Corporate Reputation, namely (1) monitoring, (2) press release, (3) media relations, (4) corporate social responbility, and (5) special event. Based on the results of the field research shows for the dimension of media relations is not running well, the dimensions of monitoring, press release, corporate social responbility, and special events have been running well. The conclusion of this research is that Public Relation Activities in Maintaining Corporate Reputation (Study on Humasda PT Kereta Api Indonesia (Persero) Divre III Palembang) has been running well. This research provides suggestions that public relations activities in the media relations dimension can run well, add human resources in the field of Public Relations and improve the performance of Public Relations in establishing good relations to internal and external companies.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Public Relations. Public Relations Activities. Company Reputation
Subjects:	Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Mrs Sri Astuti
Date Deposited:	23 Oct 2019 08:09
Last Modified:	23 Oct 2019 08:09
URI:	http://repository.unsri.ac.id/id/eprint/12812

Actions (login required)

View Item