AKTIVITAS HUMAS DALAM MENJAGA REPUTASI PERUSAHAAN (STUDI PADA HUMASDA PT KERETA API INDONESIA (PERSERO) DIVRE III PALEMBANG)

HANDAYANI, PUTRI SYAMSIAH and Alfatih, Andy and Meilinda, Nurly (2018) AKTIVITAS HUMAS DALAM MENJAGA REPUTASI PERUSAHAAN (STUDI PADA HUMASDA PT KERETA API INDONESIA (PERSERO) DIVRE III PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study discusses the Activities of Public Relations In Maintaining Corporate Reputation (Study on Humasda PT Kereta Api Indonesia (Persero) Divre III Palembang). The purpose of this study is to know how Public Relations Activities In Maintaining Corporate Reputation (Study on Humasda PT Kereta Api Indonesia (Persero) Divre III Palembang). This research uses descriptive qualitative research method with descriptive research type. The type of data used is primary data and secondary data. Data collection techniques used in-depth interviews, observation, and documentation studies. This research applies the theory proposed by Djoko Wijono, 2007 which formulates five categories of Public Relations Activities in Maintaining Corporate Reputation, namely (1) monitoring, (2) press release, (3) media relations, (4) corporate social responbility, and (5) special event. Based on the results of the field research shows for the dimension of media relations is not running well, the dimensions of monitoring, press release, corporate social responbility, and special events have been running well. The conclusion of this research is that Public Relation Activities in Maintaining Corporate Reputation (Study on Humasda PT Kereta Api Indonesia (Persero) Divre III Palembang) has been running well. This research provides suggestions that public relations activities in the media relations dimension can run well, add human resources in the field of Public Relations and improve the performance of Public Relations in establishing good relations to internal and external companies.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Public Relations. Public Relations Activities. Company Reputation
Subjects: Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 23 Oct 2019 08:09
Last Modified: 23 Oct 2019 08:09
URI: http://repository.unsri.ac.id/id/eprint/12812

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