PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BAKSO JURAGAN CABANG PERINDUSTRIAN 1 KOTA PALEMBANG

AZALIAH, WINNIE and Rosa, Aslamia (2023) PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA BAKSO JURAGAN CABANG PERINDUSTRIAN 1 KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aimed to analyze the effects of promotion and service quality on customer satisfaction of Bakso Juragan Perindustrian 1 Branch 1 in Palembang city. The research method was a quantitative method. The sampling used probability sampling technique with a total sample of 100 respondents. Analysis of the data was the t test, f test and multiple linear regression analysis. The results of the t test showed that the promotion and service quality variables partially had a significant effect on customer satisfaction. The results of the F test showed that the variable promotion and service quality simultaneously gave effect on customer satisfaction. The results of the multiple linear regression analysis of the dominant variable was promotion (X1) with a significance value of 0.00 and the largest beta value (0.398).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Promosi, Kualitas Pelayanan, Kepuasan Konsumen
Subjects:	H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Unnamed user with email 01011381924166@student.unsri.ac.id
Date Deposited:	18 Sep 2023 04:14
Last Modified:	18 Sep 2023 04:14
URI:	http://repository.unsri.ac.id/id/eprint/128772

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