ANALISIS DIGITAL CONTENT MARKETING FILM KKN DI DESA PENARI: LUWIH DOWO, LUWIH MEDENI PADA MEDIA SOSIAL TIKTOK

HIDAYATULLAH, ADHITYA MARDHA and Pratiwi, Miftha and Adam, Ryan (2023) ANALISIS DIGITAL CONTENT MARKETING FILM KKN DI DESA PENARI: LUWIH DOWO, LUWIH MEDENI PADA MEDIA SOSIAL TIKTOK. Undergraduate thesis, Sriwijaya University.

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Abstract

This research discusses the digital marketing activities of a movie entitled KKN di Desa Penari: Luwih Dowo, Luwih Medeni uses content as a tool in disseminating information to audiences through the TikTok social media application, this activity is also known as digital content marketing. To explain this research, a descriptive qualitative method is used to provide an explanation and description of the digital content marketing strategy used by the digital content team of the KKN di Desa Penari: Luwih Dowo, Luwih Medeni in maintaining customer engagement. To analyze the data findings, the author uses Kotler's theory which explains the 8 steps of good content marketing, namely Setting goals, Mapping target markets, Content ideation and planning, Content creation, Content distribution, Content amplification or strengthening, Content marketing evaluation and Content marketing improvement. And the findings were analyzed using data condensation techniques, data presentation and conclusion drawing and verification. The results of this study are digital content marketing from KKN di Desa Penari: Luwih Dowo, Luwih Medeni is quite well done, although there are some shortcomings in its implementation, but it is used as an evaluation for the implementation of Digital Content Marketing in the future. Keywords: digital marekting, content marketing, tiktok

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	digital marekting, content marketing, tiktok
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Adhitya Mardha
Date Deposited:	27 Sep 2023 02:03
Last Modified:	27 Sep 2023 02:03
URI:	http://repository.unsri.ac.id/id/eprint/129206

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