PENGARUH TERPAAN IKLAN TOKOPEDIA VERSI #MULAIAJADULU DI TELEVISI TERHADAP MINAT TRANSAKSI PRODUK

RF, A. JERRY and Alfatih, Andy and Pratiwi, Miftha (2020) PENGARUH TERPAAN IKLAN TOKOPEDIA VERSI #MULAIAJADULU DI TELEVISI TERHADAP MINAT TRANSAKSI PRODUK. Undergraduate thesis, Sriwijaya University.

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Abstract

This research entitled is "The influence of exposure to advertising of Tokopedia the version mulaiajadulu towards interest in product transactions" by A.Jerry RF The study aims to find out whether there is influence of exposure to advertising of Tokopedia the version mulaiajadulu towards interest in product transactions and how much that influence had given. This research applied quantitative approach with descriptive and inferential statistics analysis, and used simple linear regression model to make predictions. Data collection was conducted by distributing questionnaires to 89 respondents of college student majoring Communication in Sriwijaya University. The findings from the data analysis in this study were obtained through hypothesis testing using t test that tcalc is greater than ttable, where tcalc 9.980 > > ttable 1.990, which means there is an influence of exposure to advertising of Tokopedia the version mulaiajadulu towards interest in product transactions , and the influence given is 56.4% where the rest is influenced by other factors. The linear regression fitted model obtained is Y= 13.678 + 0.438 which means that for each additional value of exposure to advertising, interest in product transactions making value will increase about 0.438 times among college student majoring Communication in Sriwijaya University. Keyword : The influence of exposure to advertising, interest in product transactions.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	IKLAN, PRODUK DAN TRANSAKSI
Subjects:	H Social Sciences > HJ Public Finance > HJ9-9940 Public finance
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	A JERRY RF
Date Deposited:	02 Oct 2023 02:10
Last Modified:	02 Oct 2023 02:10
URI:	http://repository.unsri.ac.id/id/eprint/129334

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