PENGARUH FEAR OF MISSING OUT DAN KONFORMITAS TERHADAP KEPUTUSAN PEMBELIAN OREO BLACKPINK (STUDI TERHADAP FOLLOWERS AKUN TWITTER @BLINKMF)

ZAHIRAH, NYAYU ZALFA and Thamrin, M. Husni and Rahmawati, Annisa (2023) PENGARUH FEAR OF MISSING OUT DAN KONFORMITAS TERHADAP KEPUTUSAN PEMBELIAN OREO BLACKPINK (STUDI TERHADAP FOLLOWERS AKUN TWITTER @BLINKMF). Undergraduate thesis, Sriwijaya University.

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Abstract

Fear of Missing Out (FoMO) can cause individuals who experience it to feel fear and anxiety when they see the experiences of friends or others better than themselves. So to relieve these feelings, there is an urge to do the same thing. On the other hand, conformity is a form of individual adaptation the group. Individuals try to be accepted and considered in their group. The phenomenon of Oreo and Blackpink collaboration had become a trend on social media. The main target of this consumer is Blackpink fans who enter into a fandom. As we know the nature of a fan is loyal to his idol, this is a form of cohesiveness in supporting the collaboration. The popularity of Blackpink Oreo has resulted in this product becoming a number and being hunted by many individuals. So to get information related to this product Blink must ask through the fan base on the Twitter account @blinkmf. Many fans feel sad because of the scarcity of the product because they cannot participate in the Blackpink Oreo agenda. Based on this, the researcher wants to see the influence of FoMO and conformity on Blackpink Orco purchasing decisions on Blackpink fans. This study uses a quantitative method with Structural Equation Model (SEM) analysis which is processed using the smartPLS version 4 program. The results showed that FoMO and conformity simultaneously influence consumer purchasing decisions. Keywords: FoMO, Conformity, Purchase Decision, Blackpink Oreo, Twitter

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	FoMO, Konformitas, Keputusan Pembelian, Oreo Blackpink, Twitter
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Nyayu Zalfa Zahirah
Date Deposited:	02 Oct 2023 04:08
Last Modified:	02 Oct 2023 04:08
URI:	http://repository.unsri.ac.id/id/eprint/129409

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