STRATEGI DIGITAL BRANDING KOK BISA SEBAGAI MEDIA SAINS POPULER

PERDANA, RIZKI and Yanti, Mery and Rahmawati, Annisa (2023) STRATEGI DIGITAL BRANDING KOK BISA SEBAGAI MEDIA SAINS POPULER. Undergraduate thesis, Sriwijaya University.

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Abstract

Social media has become an important tool for building digital branding, the evolution of social media in terms of type and function is used by Kok Bisa as tool to provide popular science education. This research aimed to figure out how the digital branding strategy of Kok Bisa on YouTube, Instagram, and Website. Research method that used was descriptive qualitative and data collecting technique with interview, collecting the document also study literatur. From the research conducted found results that Kok Bisa shares content on popular science topics which means all kinds of knowledge, not only about biology, chemistry, and astronomy, across all platforms. Kok Bisa also uses illustrations with a flat design style, which serves as their brand identity. Recognizing the importance of the audience, Kok Bisa focuses on maintaining brand communication and building a community by categorizing their audience and delivering content that aligns with each audience category.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	DIGITAL BRANDING, MEDIA SAINS
Subjects:	Q Science > Q Science (General) > Q1-295 General
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rizki Perdana
Date Deposited:	03 Oct 2023 04:26
Last Modified:	03 Oct 2023 04:26
URI:	http://repository.unsri.ac.id/id/eprint/129473

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