CITY BRANDING DALAM PENGEMBANGAN PARIWISATA GUNA MENINGKATKAN DAYA SAING KABUPATEN MUSI BANYUASIN

HIDAYAT, EVAN and Pratiwi, Miftha (2023) CITY BRANDING DALAM PENGEMBANGAN PARIWISATA GUNA MENINGKATKAN DAYA SAING KABUPATEN MUSI BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

This research entitled "City Branding in Tourism Development to Increase the Competitiveness of Musi Banyuasin Regency" aims to find out how city branding strategies are applied in Musi Banyuasin Regency in an effort to increase district competitiveness through tourism development carried out by the Musi Banyuasin Regency Youth, Sports and Tourism Office. This study used qualitative descriptive research methods with data collection techniques through observation, in-depth interviews and documentation. The researcher found that the promotion strategy carried out by the Musi Banyuasin Regency Youth, Sports and Tourism Office was based on an analysis using the general strategy of Kotler's theory (2015), namely Image Marketing, Attraction Marketing, Infrastructure Marketing, and People Marketing, indicating that the city branding strategy carried out by The Musi Banyuasin Regency Youth, Sports and Tourism Office through the Muba sport tourism program and Jelajah Muba branding has successfully held various events so as to increase the number of tourists and the competitiveness of Musi Banyuasin Regency through the tourism sector at national offices. Keywords: City Branding, Tourism, Musi Banyuasin

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	City Branding, Pariwisata, Musi Banyuasin
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Evan Hidayat
Date Deposited:	04 Oct 2023 03:01
Last Modified:	04 Oct 2023 03:01
URI:	http://repository.unsri.ac.id/id/eprint/129613

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