KOMUNIKASI KELOMPOK KOMUNITAS VIRTUAL KOREAN ROLEPLAYER DALAM MEMBENTUK IDENTITAS VIRTUAL DI APLIKASI LINE (STUDI NETNOGRAFI PADA KOMUNITAS KOREAN ROLEPLAY GRUP ARMVEIN ART SCHOOL)

WULANDARI, FITRIA and Lionardo, Andries and Bafadhal, Oemar Madri (2023) KOMUNIKASI KELOMPOK KOMUNITAS VIRTUAL KOREAN ROLEPLAYER DALAM MEMBENTUK IDENTITAS VIRTUAL DI APLIKASI LINE (STUDI NETNOGRAFI PADA KOMUNITAS KOREAN ROLEPLAY GRUP ARMVEIN ART SCHOOL). Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to determine the group communication of the Korean roleplayer virtual community in the LINE application in forming virtual identities with the Netnography method. (Kozinetz in Bayu 2017:108). With the Steps of Qualitative Research Scholars Matthew Miles and Michael Huberman (1994, p. 9) in Kozinets, 2010, 119) The hypothesis of this study is that there is a relationship between virtual group communication and the formation of virtual identity roleplayer accounts in the Armvein Art School group. Group communication within a group can influence the virtual identity of its members by binding rules and differentiating membership from one group to another, making that possible. Keywords: Netnography, Virtual group communication, Roleplayer

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Netnografi, Komunikasi Kelompok Virtual, Roleplayer
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Fitria Wulandari
Date Deposited:	04 Oct 2023 04:26
Last Modified:	04 Oct 2023 04:26
URI:	http://repository.unsri.ac.id/id/eprint/129620

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