UPAYA DIPLOMASI KOREA SELATAN MELALUI KOREA TOURISM ORGANIZATION (KTO) DALAM MEM-PROMOSIKAN PARIWISATA SELAMA PANDEMI COVID-19

DWIPRAJA, FINKY RAHMATIKA and Azhar, Azhar and Tamsyah, Indra (2023) UPAYA DIPLOMASI KOREA SELATAN MELALUI KOREA TOURISM ORGANIZATION (KTO) DALAM MEM-PROMOSIKAN PARIWISATA SELAMA PANDEMI COVID-19. Undergraduate thesis, Sriwijaya University.

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Abstract

The tourism industry has become one of the mainstay sectors for countries in the world in running the economy. This is because the tourism sector can generate quite high foreign exchange, and is able to increase economic growth if it utilizes the tourism potential of each country. The tourism industry can be used as an instrument of diplomacy to introduce the country to the world and achieve national interests, such as South Korea. The progress of the South Korean entertainment industry then prompted the South Korean government to reorganize their country branding and established Korea Tourism Organization (KTO) in 1962. The KTO is tasked with promoting the country's tourism industry in South Kores and has the goal of advancing the tourism sector so that it can drive national economic growth and improve national welfare. This study aims to discuss KTO's diplomatic efforts in promoting tourism during the COVID-19 pandemic. The research method used is descriptive qualitative analysis method. Data collection techniques were collected through books, journals. articles, written media, official documents, published archives, to annual reports from an organization or ministry related to research objects. In this research, the writer uses tourism diplomacy and nation branding theory. From this theory there are three indicators that are the focus, strategy, substance, and symbolic action. The results of this study indicate that in the midst of a pandemic, the nation branding strategy by KTO succeeded in creating an image that South Korea is a country that has cultural diversity, is safe and inclusive, and restored the positive image of South Korea. Keyword: Korea Tourism Organization, Tourism Diplomacy Nation Branding

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Korea Tourism Organization, Tourism Diplomacy, Ntion Branding
Subjects:	J Political Science > JZ International relations > JZ1305-2060 Scope of international relations. Political theory. Diplomacy J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Finky Rahmatika Dwipraja
Date Deposited:	05 Oct 2023 01:37
Last Modified:	05 Oct 2023 01:37
URI:	http://repository.unsri.ac.id/id/eprint/129655

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