KOMUNIKASI PEMASARAN KOMPAS TV PALEMBANG DALAM MENARIK MINAT PENGIKLAN

RISKA, WIDI NEVIA and Lionardo, Andries and Wulantari, Raden Ayu (2018) KOMUNIKASI PEMASARAN KOMPAS TV PALEMBANG DALAM MENARIK MINAT PENGIKLAN. Undergraduate thesis, Sriwijaya University.

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Abstract

Marketing communication is an effort to a/tact advertisers Kompas TV Palembang. This research is interesting to study using qualitative methods. The data collection was through in-depth interviews with four informants related to Kompas TV palembang marketing activities, participant observation was carried out through an intenship process for two months, and documentation was taken during the internship activities. This research uses IMC (integrated Marketing Communication) theory which has six stages of marketing communication that is. (1) Advertising is all forms of nonpersonal presentation and promotion of ideas, goods or services paid by a particular sponsor. (2) Sales Promotion are short-term incentives that are made to encourage the desire to try or buy a product or service. (3) Public Relations and Publicity are programs designed to promote or protect the image of the comparry or its individual products. (4) Personal Selling is a direct interaction of salespeople with one or more potential buyers to present, answer questions, and receive orders. (5) Direct Marketing is the use of letters, telephone, facsimile, e-mail, and other nonpersonal interfaces by communicating 'directly by obtaining direct responses from certain customers and prospects. (6) Events and Experiences are the development of referring publicity on the provision of supportive organizational activities. But in this research found Kompas TV Palembang only use for stages in marketing communication activity that is advertisement, sales promotion, personal selling, event and experience. Keywords: Markerting communication, IMC (Integrated Marketing Communication), Kompas TV Palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Markerting communication, IMC (Integrated Marketing Communication), Kompas TV Palembang.
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Mrs Sri Astuti
Date Deposited:	24 Oct 2019 04:46
Last Modified:	24 Oct 2019 04:46
URI:	http://repository.unsri.ac.id/id/eprint/13032

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