Approach Theory of Planned Behaviour with Habit as a Moderator: Pro-Environmental Behaviour in Sorting Household Waste in Palembang City

Susetyo, Didik (2023) Approach Theory of Planned Behaviour with Habit as a Moderator: Pro-Environmental Behaviour in Sorting Household Waste in Palembang City. KEPES Journal, 21. pp. 835-846.

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Abstract

The purpose of this study was to determine the influence of attitudes, subjective norms, and perceived behavioural control on pro-environmental behaviour in the city of Palembang, with habit serving as a moderator. This study employs attitudes, subjective norms, and PBC as exogenous variables, while pro-environmental behaviour and routines serve as endogenous and moderating variables, respectively. The population of this survey included all 379,435 households in the city of Palembang, with a sample size of 400 respondents. Survey methodologies were utilized for quantitative research. The data was analyzed using path analysis and PLS 3.0 software. This study concludes, based on the results of the present research analysis, that subjective norms have no moderating effect on behaviours. This result can be ascribed to the fact that each individual's values, beliefs, and experiences are unique. When an individual's values and beliefs do not align with the prevalent social norms, subjective norms may have a limited effect on refuse sorting behaviour. It demonstrates that assimilated behavioural control (PBC) has an effect on pro-environmental behaviour, but that this behaviour can be harmful. This phenomenon may be the result of a person's lack of control over their behaviour or lack of confidence in their capacity to engage in pro-environmental behaviour, thereby decreasing the likelihood that they will actually engage in that behaviour.

Item Type:	Article
Subjects:	#3 Repository of Lecturer Academic Credit Systems (TPAK) > Articles Access for TPAK (Not Open Sources)
Divisions:	01-Faculty of Economics > 60001-Economics (S3)
Depositing User:	Prof. Dr. Didik Susetyo, SE., MSi
Date Deposited:	01 Dec 2023 10:00
Last Modified:	01 Dec 2023 10:00
URI:	http://repository.unsri.ac.id/id/eprint/130444

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