PERAN IMPULSIVE BUYING TERHADAP POST PURCHASE CONSUMER REGRET PADA PENGGUNA E-COMMERCE

YUNITA, YUNITA and Pratiwi, Marisya and Mardhiyah, Sayang Ajeng (2023) PERAN IMPULSIVE BUYING TERHADAP POST PURCHASE CONSUMER REGRET PADA PENGGUNA E-COMMERCE. Undergraduate thesis, Sriwijaya University.

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Abstract

The aim of the study is to determine whether there is a role impulsive buying towards post purchase consumer regret on e-commerce user. The study hypotesis of this study includes the role of impulsive buying towards post purchase consumer regret. The participants of this study are 200 e-commerce users. Sampling is done by using purposive sampling techniques. This study measuared by post purchase consumer regret scale that refers to the post purchase consumer regret dimension according Lee and Coote (2009), and the impulsive buying scale that refers to the impulsive buying dimesions according Rook (1987). Statistical analysis completed by using simple regression method. The results of simple regression show impulsive buying towards post purchase consumer regret is significant with R = 0,483, R-square = 0,234, F = 60,393, p = 0,000 (p<0,05). Thus, the proposed hypothesis is accepted, where the contribution of impulsive buying towards post purchase consumer regret is 23,4%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Impulsive Buying, Post Purchase Consumer Regret
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Yunita Yunita
Date Deposited:	09 Nov 2023 04:14
Last Modified:	09 Nov 2023 04:14
URI:	http://repository.unsri.ac.id/id/eprint/130472

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