PERAN SELF CONTROL TERHADAP IMPULSIVE BUYING PADA PENGGUNA PAY LATER

SANDHI, SABRINA SALSABILA and Pratiwi, Marisya and Purnamasari, Ayu (2023) PERAN SELF CONTROL TERHADAP IMPULSIVE BUYING PADA PENGGUNA PAY LATER. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aim to determine the role self control towards impulsive buying on pay later users. The hypothesis in this study is that there is a role of self control on impulsive buying in pay later users. Respondents in this study were 110 pay later users in Indonesia. The sampling technique used is purposive sampling. The measuring instrument used in the self control scale which refers to dimensions of Necka (2015) and impulsive buying scale which refers to aspects of Verplanken dan Herabadi (2001). Data analysis in this study used simple regression technique. The result of the regression analysis showed that R square value between self control and impulsive buying was 0,229, the F value was 34,913, and the sicnificance value was 0,000 (p<0,05). this shows self control has a significance role in impulsive buying, thus the hypothesis proposed in this study can be accepted.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Self control, Impulsive buying
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Sabrina Salsabila Sandhi
Date Deposited:	09 Nov 2023 06:54
Last Modified:	09 Nov 2023 06:54
URI:	http://repository.unsri.ac.id/id/eprint/130480

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