PENILAIAN CITRA PERUSAHAAN PT. KAI DIVRE III PALEMBANG DARI SEGI PELAYANAN KEPADA PENUMPANG (STUDI DESKRIPTIF KUANTITATIF DI PT. KAI DIVRE III PALEMBANG)

Nabilla, Reny and Alfatih, Andy and Murti, Krisna (2018) PENILAIAN CITRA PERUSAHAAN PT. KAI DIVRE III PALEMBANG DARI SEGI PELAYANAN KEPADA PENUMPANG (STUDI DESKRIPTIF KUANTITATIF DI PT. KAI DIVRE III PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

Reny Nabilla, Evaluation Image Compeny PT. KAI division ragional III Palembang From Aspect Service to Passengers (Study Descriptive Quantitative at PT KAI DIVRE III Palembang). PT KAI DIVRE III Palembang is a service company engaged in the field of public transportation. In the implementation of this company requires good service in order to maintain a good corporate image in the eyes of society, because the passengers will use the rail services what if the company has a good service image. Therefore for a good image then PT. KAI DIVRE III Palembang provide good service to the passengers. This study discusses the Corporate Image in terms of Service to Passengers. While this type of research is a descriptive quantitative descriptive type with the aim to describe all the conditions, situations, and social phenomena that occur in society. Data collection methods were solved by questionnaire distribution method, observation and documentation. From the research results obtained that Corporate Image PT. KAI DIVRE III Palembang (Study at PT KAI DIVRE III Palembang in Relationship with Service to Passenger) has been good, seen from good personality, have good reputation and value and have company identity known by passenger.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Corporate Image, Service, Passangers, PT KAI DIVRE III Palembang
Subjects: Q Science > QA Mathematics > QA75-76.95 Calculating machines > QA76.9.E94 Computer system performance. Computer Communication Networks. Computer science. Logic design. Operating systems (Computers).
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 24 Oct 2019 06:16
Last Modified: 24 Oct 2019 06:16
URI: http://repository.unsri.ac.id/id/eprint/13071

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