PERSEPSI DAN NIAT BELI KONSUMEN TERHADAP BERAS ORGANIK DI KOTA PALEMBANG

ILLAHI, RACHMAT and Junaidi, Yulian (2023) PERSEPSI DAN NIAT BELI KONSUMEN TERHADAP BERAS ORGANIK DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to (1) measure consumer perceptions of organic rice in Palembang City. (2) Measuring consumer purchase intentions for organic rice in Palembang City. (3) Analyzing the relationship between perceptions of consumers' purchase intentions for organic rice in Palembang City. This research was conducted in the city of Palembang. The method used in this study uses the convention sampling method, which is a method that takes samples from the population directly and the samples that are not accidentally met with the number of samples taken are 30 samples of organic rice consumers in Palembang city. The results of this study indicate that (1) Consumer perceptions of organic rice in the city of Pelembang have an average value of 50.20 with high or very good criteria. (2) Consumer purchase intention for organic rice in the city of Palembang gets an average value of 51.53 with high or very good criteria. (3) It is known that there is a significant relationship between consumer perceptions and purchase intentions towards organic rice with a correlation coefficient of 1.000 for perception and 0.367 for consumer purchase intention, which means that it has a significant correlation or a close relationship and is classified as high.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	beras organik, niat beli, persepsi.
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Rachmat Illahi
Date Deposited:	01 Dec 2023 01:23
Last Modified:	01 Dec 2023 01:23
URI:	http://repository.unsri.ac.id/id/eprint/131564

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