PERLINDUNGAN HUKUM TERHADAP PENCIPTA KONTEN PROMOSI PRODUK MELALUI PROGRAM AFILIASI SHOPEE

VERONIKA, AGNES and Handayani, Sri and Primadianti, Helena Sulistyaningrum (2023) PERLINDUNGAN HUKUM TERHADAP PENCIPTA KONTEN PROMOSI PRODUK MELALUI PROGRAM AFILIASI SHOPEE. Undergraduate thesis, Sriwijaya University.

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Abstract

Affiliate marketing is digital marketing where a person promotes a product through a special a special affiliate link or code. If a purchase or transaction is made through the affiliate link, then the affiliate marketer will receive a commission. Product promotion content has become one of the most popular and effective marketing methods in the digital world. popular and effective marketing method in the digital world. However, copyright infringement often occurs in the use of promotional content without the author's permission. This research aims to know and study the legal protection of creators of promotional content through the shopee affiliate program and efforts to resolve disputes between creators and parties who infringe copyright. dispute resolution efforts between creators and parties who violate copyright. Methods research method used is normative research with a statue approach and conceptual approach and draw conclusions approach and conceptual approach and draw conclusions deductively deductive. The results of the study state that legal protection against creators of product promotion content through the shopee affiliate program whose content is used by other parties without permission, both preventively and repressively, are regulated in used by other parties without permission both preventively and repressively are regulated in Law Number 28 of 2014 concerning Copyright and Terms and Conditions of the Shopee Affiliate Program which prohibits the use of other parties without permission. Terms and Conditions of the Shopee Affiliate Program which prohibits the use and sharing of other Affiliates content belonging to other Affiliates without consent and for personal gain. personal gain. The efforts to resolve disputes in these cases by means of Alternative Dispute Resolution and Arbitration, filing a civil lawsuit at the Commercial Court. Keywords: Affiliation; Content; Creator; Legal Protection; Promotion

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Afiliasi, Konten, Pencipta, Perlindungan Hukum, Promosi
Subjects:	K Law > K Law (General) > K1401-1578 Intellectual property K Law > K Law (General) > K1411-1485 Copyright
Divisions:	02-Faculty of Law > 74201-Law (S1)
Depositing User:	Agnes Veronika
Date Deposited:	12 Jan 2024 07:14
Last Modified:	12 Jan 2024 07:14
URI:	http://repository.unsri.ac.id/id/eprint/138050

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