PENGARUH INTENSITAS MENGAKSES DAN KUALITAS INFORMASI AKUN INSTAGRAM @CATATANFILM TERHADAP KEPUTUSAN MENONTON FILM (STUDI PADA FOLLOWERS INSTAGRAM @CATATANFILM)

UTARI, FATHIYA CININDYTA and Andarini, Rindang Senja and Ilham, Muhammad Hidayatul (2023) PENGARUH INTENSITAS MENGAKSES DAN KUALITAS INFORMASI AKUN INSTAGRAM @CATATANFILM TERHADAP KEPUTUSAN MENONTON FILM (STUDI PADA FOLLOWERS INSTAGRAM @CATATANFILM). Undergraduate thesis, Sriwijaya University.

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Abstract

The social media platform Instagram is one of the new media that is widely used in Indonesia to search for various information, including information about films. The Instagram account @catatanfilm is a film community that provides quality information about films which can be a reference for film enthusiasts in making decision to watch a film. The purpose of this research is to examine and explain whether there is an influence of the intensity of access and the quality of information on the Instagram account @catatanfilm on the decision to watch a film. This research uses a quantitative research method with data collected through distributing questionnaires to 109 respondents who are followers of the Instagram account @catatanfilm. Data analysis in this study using Structural Equation Model (SEM) which is then processed using SmartPLS software. The results of this study indicate that access intensity does not have a significantly effect on viewing decision. Information quality has a significant effect on viewing decisions. The influence of access intensity and information quality on viewing decisions is 71.8% which is in the moderate category and the rest is explained by other factors outside this research.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Intensitas Mengakses, Kualitas Informasi, Keputusan Menonton
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Fathiya Cinindyta Utari
Date Deposited:	25 Jan 2024 06:55
Last Modified:	25 Jan 2024 06:55
URI:	http://repository.unsri.ac.id/id/eprint/139122

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