PENGARUH PERCEIVED USEFULNESS DAN E-SERVICE QUALITY TERHADAP CONTINUANCE INTENTION DENGAN USER SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA STARTUP DIGITAL LOKAL PAYOPRINT PALEMBANG)

NULHAQ, TULUS WADI and Maulana, Ahmad and Rosa, Aslamia (2023) PENGARUH PERCEIVED USEFULNESS DAN E-SERVICE QUALITY TERHADAP CONTINUANCE INTENTION DENGAN USER SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI KASUS PADA STARTUP DIGITAL LOKAL PAYOPRINT PALEMBANG). Masters thesis, Sriwijaya University.

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Abstract

One of the cities where startups are starting to emerge is Palembang. Based on data from the Palembang Digital Community, there are already more than 30 startups in Palembang. One of the local startups that is growing quite rapidly in the city of Palembang is Payoprint. Payoprint is a local startup that provides delivery and printing services. The aim of this research is to see the influence of Perceived usefulness, E-service quality on Continuance intention with User satisfaction as a Mediating Variable (Case Study of Local Digital Startup Payoprint Palembang). This research uses a quantitative type of research using a survey method with target respondents in the Palembang area. The research subjects were consumers who had used Payoprint startup services in the Palembang area and surrounding areas. The sampling method used purposive sampling method, with a sample size of 110 respondents. The results show that there is a positive and significant influence between perceived usefulness and e-service quality and continuance intention so that the second hypothesis in this study is accepted, there is a positive and significant influence between perceived usefulness and e-service quality and user satisfaction, there is a positive and significant influence between user satisfaction and continuance intention. The research results also show that the value of the indirect influence or mediating influence of user satisfaction on perceived usefulness and continuance intention is greater than the direct influence of perceived usefulness on continuance intention, value of the indirect influence or mediating influence of user satisfaction on e-service quality and continuance intention is greater than the direct influence of e-service quality on continuance intention.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Perceived Usefulness, E-Service Quality, Continuance Intention, User satisfaction, Payoprint
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	01-Faculty of Economics > 61101-Management Business and Administration (S2)
Depositing User:	Tulus Wadi Nulhaq
Date Deposited:	22 Jan 2024 02:06
Last Modified:	22 Jan 2024 02:06
URI:	http://repository.unsri.ac.id/id/eprint/139153

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