PENGARUH RECOGNITION, REPUTATION, AFFINITY, DAN DOMAIN TERHADAP KEPUTUSAN KONSUMEN PENGGUNA TELKOMSEL DI KOTA PALEMBANG

FADLAN, MUHAMMAD and Nofiawaty, Nofiawaty and Nailis, Welly (2024) PENGARUH RECOGNITION, REPUTATION, AFFINITY, DAN DOMAIN TERHADAP KEPUTUSAN KONSUMEN PENGGUNA TELKOMSEL DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the effect of Recognition, Reputation, Affinity, and Domain on the Consumer Decision of Telkomsel users in Palembang City. This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study consists of all consumers who have used products and services from Telkomsel in Palembang City. The sampling method used is Purposive Sampling with a total of 100 respondents. This study used quantitative analysis, namely the t-test, F-test, and multiple linear regression analysis. The results indicate that Recognition (X1), Reputation (X2), Affinity (X3), and Domain (X4) have a significant simultaneous effect on Consumer Decision (Y). Additionally, the variables Recognition (X1) and Domain (X4) have a significant partial effect on the Consumer Decision variable (Y), with the most dominant variable being Domain (X4).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Recognition, Reputation, Affinity, Domain, Keputusan Konsumen
Subjects:	H Social Sciences > HG Finance > HG4301-4480.9 Trust services. Trust companies H Social Sciences > HG Finance > HG4530 Investment companies. Investment trusts. Mutual funds
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Muhammad Fadlan
Date Deposited:	29 Jan 2024 07:53
Last Modified:	29 Jan 2024 07:53
URI:	http://repository.unsri.ac.id/id/eprint/139727

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