MEMETAKAN UJARAN KEBENCIAN PADA KOLOM KOMENTAR UNGGAHAN AKUN INSTAGRAM @TASYIATHASYIA (STUDI ANALISIS KONTEN KUANTITATIF)

WANGI, AJENG AYU SEKAR and Musdalifah, Farisha Sestri and Jaya, Eko Pebryan (2023) MEMETAKAN UJARAN KEBENCIAN PADA KOLOM KOMENTAR UNGGAHAN AKUN INSTAGRAM @TASYIATHASYIA (STUDI ANALISIS KONTEN KUANTITATIF). Undergraduate thesis, Sriwijaya University.

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Abstract

Instagram played an important role in social interaction, facilitating users to share moments and interact globally. However, interactions on Instagram were also vulnerable to weaknesses, one of which was the spread of hate speech. This study aimed to map hate speech in the comment section uploaded by the @tasyiathasyia Instagram account using Babak Bahador's classification, including disagreement, negative action, negative character, demonizing and dehumanizing, violence, and death. Employing a quantitative approach and a descriptive quantitative content analysis method, this study analyzed the comment section on @tasyiathasyia's Instagram posts on June 6 and 14, 2023, with a sample of 7,722 comments. The results showed that the frequency of hate speech was predominantly dominant in the disagreement dimension with 1,947 comments, while the death dimension had the lowest frequency of 23 comments. Keywords: Hate Speech, Instagram, Quantitative Content Analysis, Social Media

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Ajeng Ayu Sekar Wangi
Date Deposited:	25 Jan 2024 02:33
Last Modified:	25 Jan 2024 02:33
URI:	http://repository.unsri.ac.id/id/eprint/139746

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