ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PEMBELIAN MINYAK GORENG KEMASAN DI PASAR MEGA ASRI DAN INDOMARET KM 14 KECAMATAN TALANG KELAPA

AGUSTIN, UMI and Wildayana, Elisa (2024) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PEMBELIAN MINYAK GORENG KEMASAN DI PASAR MEGA ASRI DAN INDOMARET KM 14 KECAMATAN TALANG KELAPA. Undergraduate thesis, Sriwijaya University.

	Text RAMA_54201_05011282025086.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_54201_05011282025086_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_54201_05011282025086_0026046110_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (737kB)
	Text RAMA_54201_05011282025086_0026046110_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (231kB) | Request a copy
	Text RAMA_54201_05011282025086_0026046110_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (361kB) | Request a copy
	Text RAMA_54201_05011282025086_0026046110_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (232kB) | Request a copy
	Text RAMA_54201_05011282025086_0026046110_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (185kB) | Request a copy
	Text RAMA_54201_05011282025086_0026046110_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (137kB) | Request a copy
	Text RAMA_54201_05011282025086_0026046110_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

Cooking oil is one of the staple ingredients to fulfill the dietary needs of the community. Various factors can influence consumers in purchasing packaged cooking oil. This research aimed to: 1) Analyze the characteristics of consumers who buy packaged cooking oil in Talang Kelapa District; 2) Estimate the amount of refined cooking oil consumption by households in Talang Kelapa District; 3) Analyze the factors influencing consumers in the purchase of packaged cooking oil. The research was conducted at Pasar Mega Asri and Indomaret KM 14 in Talang Kelapa District, Banyuasin Regency, in October 2023, with a total sample of 30 consumers of packaged cooking oil. The findings of this research are: 1) Consumers of packaged cooking oil, both in traditional markets and modern markets, are predominantly female. In traditional markets, they are predominantly in the age range of 36-45 years, while in modern markets, they are in the age range of 26-35 years. On average, consumers of packaged cooking oil in both traditional and modern markets have completed education up to high school and work as housewives; 2) The amount of packaged cooking oil consumption in Talang Kelapa District is 1.07 liters per capita per month. The most preferred brands in traditional markets are Fortune and Minyak Kita, while in modern markets, the preferred brands are Sania, Fortune, and Filma; 3) Factors significantly affecting the decision to purchase packaged cooking oil are price, income, and the number of family members. Meanwhile, taste preferences do not have a significant impact on the decision to purchase packaged cooking oil in Talang Kelapa District.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	consumers, modern market, packaged cooking oil, purchase decision, traditional market
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Umi Agustin
Date Deposited:	25 Jan 2024 08:58
Last Modified:	25 Jan 2024 08:58
URI:	http://repository.unsri.ac.id/id/eprint/139792

Actions (login required)

View Item