STRATEGI INDONESIA DALAM MEMPROMOSIKAN KOPI DI BEBERAPA NEGARA UNI EROPA TAHUN 2016-2022

JAUMIL, KEEFE and Yusa, Muchammad Yustian (2024) STRATEGI INDONESIA DALAM MEMPROMOSIKAN KOPI DI BEBERAPA NEGARA UNI EROPA TAHUN 2016-2022. Undergraduate thesis, Sriwijaya University.

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Abstract

Indonesia is one of the largest coffee producing countries in the world. It is not surprising that coffee is the people's favourite drink in the world. Therefore, the coffee market should be an easy segment for Indonesia to seek profit opportunities from exporting Indonesian products. However, the facts on the ground are not like that, where the value of Indonesian coffee export activity in several European Union countries tends to fluctuate in the 2016-2021 period before finally increasing again in 2022. This research attempts to describe Indonesia's strategy in promoting coffee in several European Union countries in 2016-2021. 2022 through the conceptual framework of commercial diplomacy by Evan Potter. The parties involved in carrying out promotions are the Indonesian government and business actors. Activities carried out include building a positive image in the local country, providing quality development facilities and coffee production training, negotiating with the European Union government regarding cooperation on trade policies and export barriers, holding and participating in coffee exhibitions, as well as efforts by Indonesian coffee entrepreneurs to develop national coffee and attract investors. Through these activities, Indonesia's commercial diplomacy strategy in promoting coffee in several European Union countries in 2016-2022 can be seen through intelligence, networking and public relations, contract negotiator of implementation, problem-solving, Trade Promotion, Promotion of Foreign Direct Investment (FDI), Cooperation in Science and Technology, Promotion on Tourism, and Advocacy for National Business Community.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Indonesia, Promosi Kopi, Diplomasi Komersial
Subjects:	J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Keefe Jaumil
Date Deposited:	25 Jan 2024 08:35
Last Modified:	25 Jan 2024 08:35
URI:	http://repository.unsri.ac.id/id/eprint/139809

Available Versions of this Item

• STRATEGI INDONESIA DALAM MEMPROMOSIKAN KOPI DI BEBERAPA NEGARA UNI EROPA TAHUN 2016-2022. (deposited 25 Jan 2024 08:35) [Currently Displayed]
  • STRATEGI INDONESIA DALAM MEMPROMOSIKAN KOPI DI BEBERAPA NEGARA UNI EROPA TAHUN 2016-2022. (deposited 29 Jan 2024 03:25)

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